San Francisco Columbarium
Expanding a Landmark Cemetery in an Affluent Neighborhood
When Sentinel Cremation Societies Inc. encountered vigorous opposition to its proposed expansion of San Francisco’s only private cemetery/mausoleum in a wealthy single-family neighborhood, they turned to GCA Strategies to help win community support. Combining sophisticated communications techniques with old-fashioned door-to-door grassroots outreach, GCA Strategies generated more than 2,000 letters and petitions from residents, merchants and preservationist organizations.
The results: GCA’s consensus-building efforts resulted in only two neighbors opposing the project at the final public hearing. The project won support before both the Landmarks Advisory Commission and the Planning Commission. When further expansion was needed eight years later, GCA Strategies’ newest outreach efforts resulted in unanimous approval, and avoided appeal to the Board of Supervisors.
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