Empire Pass at Deer Valley Ski Resort
Grassroots Support Heads Off a Referendum
Well-funded anti-growth activists kicked off a referendum petition campaign to stop United Park City Mine Company’s proposed 1,800-acre new ski resort in Park City, Utah. Within days of the company retaining GCA Strategies, we countered with a vigorous petition drive and a sophisticated community outreach campaign based on state-of-the-art public opinion survey research.
The results: After we helped organize a strong citizens’ advocacy group to support the proposed resort, anti-growth forces chose to suspend efforts toward a referendum and instead negotiate with the developer. The project sponsor avoided an expensive election and won unchallenged City Council approval for a new hotel, 500 upscale homes, retail and ski facilities. The Flagstaff Mountain project, later renamed Empire Pass, was the first major new ski resort approved in America in over 15 years, and has been incorporated in the world-famous Deer Valley Resort.
GCA projects are successful projects. Check out Empire Luxury Lodging.